The truth about White Friday
Winners don't start on Friday. They start six weeks earlier building a cheap audience to retarget when ads get more expensive in November.
Schedule
| Week | What |
|---|---|
| -6 | pick hero products (5–10), confirm stock and shipping |
| -5 | open a WhatsApp waitlist: "offers reach you an hour before everyone" |
| -4 | season creative ready: 3 hooks × 3 products |
| -3 | Snap/TikTok reach campaign to build the retargeting pool |
| -2 | leak one offer to subscribers; teaser email/WhatsApp |
| -1 | double retargeting; landing page ready |
| week | a "White Week", not one day; a daily WhatsApp with a different offer |
| +1 | thanks, review request, a comeback offer for Ramadan |
Messages
- Tabby/Tamara in every ad.
- "Limited stock" only if true.
- One easy code (WHITE) instead of ten.
Budget
Split 20% warm-up, 60% season week, 20% after. Don't start the big budget on Friday.
Noor flags White Friday in your morning brief 35 days ahead and factors it into your weekly plan — try her.