Before any ad: 5 things inside the store
- Trust badges above the fold: mada, Apple Pay, Tabby/Tamara, one-line return policy.
- A product page that sells: title ≤70 chars, sensory paragraph, 5 benefit bullets, 4:5 images for mobile.
- WhatsApp Business wired to a store button.
- Google Search Console on, sitemap submitted.
- Snap and Meta pixels installed before the first riyal of ads.
Channels in the right order for a Saudi merchant
| Channel | Role | First budget |
|---|---|---|
| Snapchat | discovery + retargeting | SAR 50–100/day |
| TikTok | product video and UGC | organic first |
| trust and reviews | organic | |
| conversion and retention | message cost only | |
| purchase intent (product + "price") | SAR 30/day |
Messages that sell in Saudi
- Shipping: "Riyadh and Jeddah in two days" beats "fast shipping".
- Payment: mention Tabby/Tamara in the ad itself, especially for bigger baskets.
- Dialect: light Saudi for social, simple MSA for product pages.
Abandoned cart recovery
Three WhatsApp messages: after 1 hour (friendly reminder), 24 hours (scarcity), 72 hours (small incentive: free shipping).
The year's calendar
Sha'ban (Ramadan prep) → Ramadan (post after Iftar) → Eid → back to school (August) → National Day 23 Sep (anniversary-number codes) → White Friday (warm up from October) → Founding Day 22 Feb (identity, not discounts).
Where your time goes
With an AI agent that writes in your dialect, your time goes into approvals instead of writing. Try Noor with your store — she reads it and imports products from its public pages.