Rule one: the license in every ad
Every real-estate ad carries the REGA (FAL) license number and the ad number. Without them the ad breaks the rules. Make them part of the template, not an afterthought.
Launch sequence (8 weeks)
- Weeks -6 to -4 — teaser: location, concept, no prices. Collect interest via WhatsApp.
- Weeks -3 to -1 — registration of interest: payment plans (Sakani, banks), virtual tour, Q&A sessions.
- Launch: event + live stream + early units for registrants.
- Post-launch: weekly construction progress — content that builds trust.
Channels
Snap and Meta for geo campaigns (Riyadh east/north…), Instagram for tours and progress, X for news, LinkedIn for investors and brokers, Google for search intent ("apartments for sale in …").
Qualify leads on WhatsApp within 5 minutes
One message asks: budget, preferred district, home or investment, purchase timeline. Then book a visit.
Content between launches
The neighborhood (schools, roads, services), payment plans explained, owner stories (with consent), buyer FAQs.
Measurement
Cost per lead, cost per qualified lead, visit rate, booking rate. The only number that matters: cost per booking.
Noor writes the full launch sequence with a slot for the license number in every ad — for developers.