The daily rhythm changes
Activity moves to after Iftar (20:30–01:00) and before Suhoor. Post and advertise in those windows.
Phases
- Sha'ban: build WhatsApp lists, "get ready for Ramadan" content, lock creative.
- First ten days: family and gathering offers, Iftar boxes (pre-order before Asr).
- Last ten nights: Eid-gift buying peak; state guaranteed pre-Eid delivery explicitly.
- Eid: customer greetings, fast delivery, then clearance from day four.
Tone
Generosity, family, calm. No shouting offers. Discounts framed as "the month's gift".
Weekly, not daily: one offer + delivery date. The Eid message sells nothing.
Restaurants
A fixed Iftar set, a light Suhoor, delivery until dawn if possible, a Google post with Ramadan hours.
Noor knows when Ramadan starts from the Hijri calendar and prepares four weeks ahead — try her.