Professional boundaries
No outcome guarantees, no superlative comparisons, no client names without consent, and no legal advice in public content. Every post carries a note: "educational content, not legal advice".
Channels
- LinkedIn: a weekly post in the partner's name: a regulation change, a lesson from an (anonymized) case, an opinion.
- X: short threads explaining a new regulation in simple Arabic.
- Website: a long monthly article (1,500 words) in Q&A structure that answers "what do I do if…".
- Google Business: for local visibility.
Content that works
"What to do if…", "5 mistakes in … contracts", "What's new in the … law", downloadable checklists (no email gate).
Consultations
A WhatsApp button everywhere. A message asks: case type, city, urgency. Book within one business hour.
Measurement
Consultations booked per month, and their source. Likes don't pay.
Noor writes in simple MSA, and her law-firm playbook asks for the disclaimer on every piece — for law firms.