First: the boundaries
Medical advertising in Saudi Arabia is licensed and regulated. The practical rule:
- No before/after implying a guaranteed result.
- No "best", "first", "guaranteed results".
- No offers tying price to a procedure in a misleading way.
- Doctor's name paired with license number.
- Content is educational; consultation happens in the clinic.
Content that respects this builds longer-lasting trust than any offer.
Channels
| Channel | Why |
|---|---|
| Snapchat | suited to aesthetics and dental in Saudi; daily story in a refined tone |
| Google Business Profile | shows at "dental clinic near me" — weekly post + review replies |
| doctor-answers-a-question reels | |
| booking, reminders, post-visit follow-up |
Doctor content
One format is enough: patient question → 30-second answer → invitation to consult. Weekly: 3 reels, 2 educational stories, 1 Google post, reply to every review.
WhatsApp booking
Booking link in every post. Instant confirmation, 24-hour reminder, day-3 follow-up asking for a Google review.
Seasons
Summer (skin and sun), Ramadan (fasting and procedures), holidays (children's appointments), pre-Eid (aesthetics).
Common mistakes
Price offers on stories without context, accounts with no doctor name, ignoring negative reviews, random posting.
Noor writes all of this with a second reviewer checking compliance before it reaches you — try her for your clinic.